The Second Act of Lawton Outlaw

INTRODUCTION
Let’s start at the end, shall we? Sometime in the not-so-distant future, I’ll be the Captain of a new ship on a new journey – helping small to medium-sized businesses and start-ups navigate their way in today’s market. Picture if you will a strapping young lad behind a Mac wearing wayfarers and a wry grin, smug in his understanding of market segmentation, message serialization, and identifying verticals. Yes, you read that right – the king of cool with a portfolio full of iconographic images – has visions of greatness in the world of marketing…