WE BUILT EXCEPTIONAL BRANDING FOR AN EXCEPTIONAL FBO NETWORK
Lynx has fixed base operator (FBO) locations across the U.S. The company sets itself apart through exceptional service, luxurious pilot accommodations and commitment to setting the highest standards in business aviation. We surveyed the competition and saw a tarmac congested with dull design. We then set about building a brand that rises above to more rarified air.
We designed an identity system to carry Lynx forward through all communications, including logo, digital marketing, print collateral and promotional materials.
WE TOLD A COMPELLING STORY
The nhouse team worked with Lynx to develop key messages directed at two core customers, pilots and jet-set passengers. We developed a unified visual and verbal story to be expressed across all marketing channels and customer touch points.