WE GAVE A NATIONAL RETAILER NEW LIFE
Sun & Ski operates more than 30 stores nationwide selling premier active brands. Facing declining sales, the company hired us to analyze their marketing. We discovered they were trying to compete in the same market space as discount retailers. We set about raising the communications to align with Sun & Ski’s premier offering – a space with far less competition.
The nhouse team elevated Sun & Ski’s visual identity and brand messaging. We developed advertising to utilize high-quality vendor-provided photography, created progressive graphics to establish a premier look and feel, and crafted messaging to raise customer perception.
WE DEVELOPED A TRADEMARKED SLOGAN
The foundation of our message development was a new slogan: “The Official Outfitter of Wish You Were Here.™” This message perfectly planted a flag in the premier outdoor adventure category, thus Sun & Ski trademarked the line.